On the program
Make a Difference starting with the Menu
Alcohol-free beverages are no longer optional,they’re a growing trend
PROGRAM
SESSION COMING SOON
SESSION COMING SOON
- Duration: 1h00-1h30
- Level: accessible
- Objective: Elevate Your Alcohol free drinks menu
Upgrade your drinks selection
Turn Every Choice into an Opportunity
Learn how to:
Understand no/low-alcohol trends and customer expectations
Craft well-balanced alcohol-free cocktails
Master the basics: sweet • sour • aromatic
Create drinks as complex as alcoholic cocktails
Craft your signature drinks
Explore
Different categories: sodas, infusions, syrups, botanicals
Alternatives to spirits
Techniques to recreate texture, bitterness, and length on the palate
Work with botanical concentrates to: Add aromatic intensity
Recreate warmth and structure
Deliver a true alcohol-free cocktail experience
Work with botanical concentrates to:
Did you know that?
The no/low-alcohol market is booming, up 30% since 2022.
In France, non-alcoholic beer sales grew 27%, and non-alcoholic spirits soared 64%
in bars and restaurants.
Tips & Recommendations
Expert advice
01.
EXPAND YOUR OFFERINGS
02.
STAY ON TREND
03.
FOCUS ON SEASONAL INGREDIENTS

