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Jimmy has spent more than a decade mastering his craft as a mixologist. First attracted to the industry by the impressive creativity of bartenders, he believes that mixology is a form of “storytelling” told through technique, personality and taste.
Jimmy’s outlook is especially suited to his role as Brand Ambassador for Mathieu Teisseire in Indonesia. The current trend in the country is for concept bars, and his skill with storytelling helps brings those concepts to life, from flavour profiles to glassware and the theatre and rituals that come with every serve.
Since he’s been in the industry, Jimmy has seen the transformative impact of social media, with young customers now much savvier and more knowledgeable than the previous generation.
Jimmy’s top 5 tips for every drinks master:
- Master the basics
- Always focus on the right taste and the right technique
- Keep on learning, practicing and improving your knowledge
- Market yourself in right way to get recognition
- Always try your best, no matter the task
