Today, millennials show a greater preference for cold coffee over hot varieties. This versatile beverage transcends time and season, offering a refreshing option at any hour. However, to fully harness its potential, it's essential to focus on aesthetics that are "Instagram-worthy" and expand your range. Diversifying your selection of iced coffee items is key to attracting young consumers. Moreover, given the demand and resources involved, pricing these offerings higher presents a lucrative opportunity to boost revenue.